International Chamber of Commerce has published a practical tool to help SMEs survive and thrive through the impacts of the COVID-19 pandemic, through digital transformation.
The COVID-19 pandemic has accelerated the transformation of trade and brought disruptions that will permanently change the way we do business.
Produced by ICC Argentina and the Argentine Chamber of Commerce and Services, the recommendations provided in this guide are timely and relevant given that going digital will be crucial to improve SME performance and for them to remain competitive in a fast-moving economy facing more online customers with expectations for a seamless, accessible and responsive digital experience.
The paper is published as part of ICC’s Save Our SMEs campaign, serving to highlight the plight of micro-, small- and medium-sized enterprises facing the economic impacts of COVID-19, provide actionable policy recommendations to governments to assist SMEs, and offer free tools and support services to SMEs to help them remain afloat during the crisis and thrive into the future.
For more information, visit www.sos.iccwbo.org.