Since its inception in 1978, Friendly Food Qatar (FFQ) is one of the renowned names in the sector of FMCG and disposable products in the State of Qatar. After more than 40 years of hard work, commitment and perseverance, backed by excellent customer care record, high-quality products, unmatched reliability, and thanks to the constant support we receive from our loyal customers and trusted suppliers we have succeeded in earning our leading position amongst the key players of this vital sector.
FFQ’s network covers all areas and sectors including Government Departments, Private Companies, Oil and Gas Companies, Banks, Hotels – 3, 4 and 5 Stars, Restaurants, Bakeries, Cafes & Eateries, Hypermarkets, Supermarkets, Co-operative Societies, Groceries, Hospitals & Clinics, Pharmacies, Schools, Salons & Spas and many others.
With exceptionally trained and qualified staff, our very own delivery fleet (including dry, chilled and freezer vehicles), modern warehousing technologies, together with being the distributors to more than 45 famous international brands like Nestle Professional, Whittaker’s, Millac, Roselle, Granoro, Rio Mare, Bega, Langnese, Komplet, Simply 7, Koita, Ben Jerry’s Budweiser, Becks, Kleenex, Scott, Pura etc.. (some of which are owned by us like Star and its family – Stargiene, Starters, Starlove, Starkins, Starsea, Mabrook etc..), we are solidly committed to delivering the best products and services to the right place and at the right time.
Being an ISO-certified company is also a bright proof of our unswerving commitment to excellence.
Mr. Zeid Abouchacra | CEO
Mr. Zeid Abouchacra is the owner and CEO of Friendly Food Qatar (FFQ). He first started the company on a small scale in 1978, but his strong leadership, sheer determination and unrelenting hard work slowly propelled FFQ to being one of the largest players in the sector of FMCG and disposable products in Qatar.
In 2003, Mr. Abouchacra founded the Canadian Business Association in Qatar (CBAQ). Apart from being one of the business platforms for the Canadian – Qatari trade, it is today one of the powerful windows of communications among the Canadians in Qatar, especially in case of emergencies.
In 2007, Mr. Abouchacra marked yet another milestone in his entrepreneurial life by opening a tissue converting factory in Oman. Carma Trading & Converting Industries (CTCI) started operations to cater to the demand of regular and personalised tissue products in the GCC. He then went on to create and obtain trademark rights to many private brands that have now become a household name for several products in Qatar.
Mr. Omar Abouchacra | Deputy CEO
After completing his MBA in London, Mr. Omar Abouchacra joined his father (Mr. Zeid Abouchacra – CEO) in the family business and took charge as the Deputy CEO of Friendly Food Qatar (FFQ) in the year 2009. He brought with him fresh and innovative ideas that broadened the vision and trade of the company, and subsequently spiraled its growth along the horizons of modern trade. He played a key role in introducing big and famous brands like Rio Mare, Whittaker’s, Darbo, Ben & Jerry’s, Duncan Hines, Budweiser, Becks etc.… in Qatar. He also forged a strategic partnership with Nestle Professional, giving them a bigger and wider market reach in the country.
Along the years, amidst this rapidly changing economy, Mr. Abouchacra has explored other ventures inside and outside Qatar, and looks forward to new and bigger challenges and opportunities in the business world.